FULL SEND LIFESTYLE

SAVE 15% AT
WHAT THE FIN

Fishing gear worthy of a Viking.
Use code LUCAS15 to save at checkout.
Affiliate link below.
Pillage the savings, not your wallet.

Why What The Fin?

This ain’t your average fishing apparel.

What The Fin brings the edge, attitude,
and style that speaks to the Full Send life.
Rugged, real, and worn by warriors
Backed by @lordlucasfishing.

BEST WHAT THE FIN DISCOUNT CODE

Code "LUCAS15"

Save 15% instantly at checkout.
Stacks with site deals whenever available.
Affiliate link above supports the mission.

Top Gear Picks

Full Send Performance

Whether you’re battling wind, sun, or just Monday, What The Fin gear keeps you in the fight.Built for warriors. Backed by @lordlucasfishing

New Arrivals

FRESH FROM THE FIN

From dockside chill to offshore grind — the latest What The Fin gear is built to perform and designed to stand out. Backed by @lordlucasfishing.

BEST WHAT THE FIN DISCOUNT CODE

SAVE 15% WITH “LUCAS15”

Instant savings at checkout — stacks with sitewide deals whenever available. Affiliate link above keeps the mission rolling.

Follow the Full Send Life

Lord Lucas Fishing

Stay connected for gear drops, tournament updates, and the occasional fish story you won’t believe.

Thanks for Rolling with the Viking Crew

Every click, share, and purchase keeps this mission alive. Appreciate you for being part of the Full Send family.